NYT on Vertu: The $20,000 phone

December 1, 2002

Article on Vertu in the Magazine  section in the Sunday New York Times. Essentially Vertu is a Nokia project to make cell phones that eventually become like fancy watches. The cheapest Vertu phone costs $4,000 and they go to $20K and was designed by Frank Nuovo. Interestingly enough, nowhere on the Vertu page does the Nokia relationship appear. They even have a store in Beverly Hills. I really wonder whether this will become a true luxury item, but maybe when the first luxury pens, lighters or watches came out people thought the same.

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